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at sup, we are obsessed with vitamins

We are innovators who saw the need for a fresh take on the health industry. From your inner peace to your outer glow, you'll find the support you need in our inclusive range.

  • Hello glowy skin. We've carefully chosen ingredients, like collagen, to get the confidence-boosting glow you've always desired.

    SHOP BEAUTY

  • Feeling the pressures of a fast-paced life? Although you can't always breakup with stress, SUP is here to help.

    SHOP EMOTIONAL WELLBEING

  • Take control of your digestive health! We've put together a powerhouse of ingredients. Bye bye bloating.

    SHOP DIGESTIVE HEALTH

  • Tired of feeling sluggish? Our Fuel, Ignite, Train (FIT) range is here to keep you moving!

    SHOP FITNESS

Shop best sellers

  • SUP GUT LOVE DEBLOAT 30s
    SUP GUT LOVE DEBLOAT 30s

    SUP GUT LOVE DEBLOAT 30s

    $19.99 AUD
  • SUP GUT LOVE PROBIOTIC GUMMIES 65 PACK
    SUP GUT LOVE PROBIOTIC GUMMIES 65 PACK

    SUP GUT LOVE PROBIOTIC GUMMIES 65 PACK

    $19.99 AUD
  • SUP INNER GLOW COLLAGEN GUMMIES 40 PACK
    SUP INNER GLOW COLLAGEN GUMMIES 40 PACK

    SUP INNER GLOW COLLAGEN GUMMIES 40 PACK

    $19.99 AUD
  • SUP SHOT HAIR SKIN AND NAILS 8 PACK
    SUP SHOT HAIR SKIN AND NAILS 8 PACK

    SUP SHOT HAIR SKIN AND NAILS 8 PACK

    $29.99 AUD
  • SUP INNER GLOW COLLAGEN SHOTS 8 PACK
    SUP INNER GLOW COLLAGEN SHOTS 8 PACK

    SUP INNER GLOW COLLAGEN SHOTS 8 PACK

    $34.99 AUD

REAL PEOPLE, WITH REAL RESULTS

  • ★★★★★

    “Not one to write reviews, but these are fantastic! As someone who experiences digestive trouble, these have been a great addition to my routine (and actually taste good lol). Only problem is I want to eat the whole bag!!!”

    Kay on May 28, 2020
  • ★★★★★

    “Amazing product, has really helped me reduce that bloating and feel more comfortable.”

    Liam on Jun 28, 2022
  • ★★★★★

    “Healthy and delicious?!?”

    “Not one to write reviews, but these are fantastic! As someone who experiences digestive trouble, these have been a great addition to my routine (and actually taste good lol). Only problem is I want to eat the whole bag!!!”

    Kay on May 28, 2020
  • ★★★★★

    “Absolutely love these for a afternoon pick me up to get you up the end of the day.”

    Bec W. on Oct 22, 2022
  • ★★★★★

    “Amazing product, has really helped me reduce that bloating and feel more comfortable.”

    Liam on Jun 28, 2022
  • ★★★★★

    “SUP Supplements is a great brand with a variety of helpful products. The SUP FIT is a great "tool" used when I exercise!”

    Gwen Prince on Jul 18, 2019
  • ★★★★★

    “Excellent product! Excellent service! Thank you...am a convert of the 'gummies'!”

    Jacqui E. on Mar 29, 2022
  • ★★★★★

    “Tasty and noticeable difference!”

    “I am about halfway through the packet of collagen gummies and have definitely noticed a difference to my skin and hair! Hard to tell if my nails have grown as I always have SNS or shellac on. The gummies are really yummy. I prefer this over powders etc!”

    Madeleine on Jun 15, 2020
  • ★★★★★

    “Yum! And they work!”

    “Just finished my first packet of these. They taste delicious, not too sweet and on the chewier side. My nails have never been stronger and grown as evenly and quickly as they are now. I have also noticed that my hair is growing quicker then normal. Will be purchasing again”

    Julia Reed on Jun 15, 2020
  • ★★★★★

    “OBSESSED WITH THESE”

    “I hate coffee, tea and energy drinks, so I find it hard to get that caffeine pick-me-up that I sometimes need. These little gummies work wonders, giving me that caffeine kick I've been looking for to get me through the day! I definitely recommend these!”

    Kim on Jan 20, 2023
  • ★★★★★

    “Delicious Energy Boost! Such a delicious way to get a quick energy hit!”

    Liam on Jul 04, 2022
  • ★★★★★

    “Absolutely love these for a afternoon pick me up to get you up the end of the day.”

    Bec W on Oct 22, 2022

  • Scientifically and traditionally backed products.

  • Australia owned & quality guaranteed.

  • Focused on innovative formats to ensure efficacious delivery of nutrients.

  • SUP uses only the best ingredients in our SUPs.

the only health blogs you need to read

  • Caffeine O’Clock: The Best Time For Caffeine

    Caffeine O’Clock: The Best Time For Caffeine

    When it comes to caffeine timing is key because of its strong effects. But you don’t have to have a cuppa to benefit from a caffeine hit. 
  • Why Caffeine Is Good For You?

    Why Caffeine Is Good For You?

    Caffeine is a stimulant that effects the body in several ways. It can be found in coffee, tea, soda, energy drinks and chocolate, however it is becoming increasingly popular to purely supplement with it. 
  • What You Need To Know About Biotin

    What You Need To Know About Biotin

    Biotin is one of those things that keeps popping up in relation to beauty supplements. But what is it exactly and what are the benefits of supping?

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