As the years go by, our body's natural production of Collagen starts to decline & that’s why we start to see those dreaded signs of ageing (namely wrinkles and saggy skin). Collagen supplements help maintain skin elasticity and firmness.

Looking to support strong, thick hair? Look no further than silicon.

Vitamin C has an important role in supporting collagen synthesis.
Vitamin C supports skin integrity. Vitamin C is a known antioxidant, great for supporting general health and wellbeing.

Antioxidant that assists in reducing free radicals forming in the body
which can damage body cells.

Biotin, aka Vitamin B7 (or Vitamin H) is a water-soluble vitamin found in our bodies. Biotin is needed for healthy hair, skin and nails. When our diet is lacking, a supplement can top up your levels to reduce brittle nails and maintain hair health.

B vitamins play a significant role in supporting healthy hair growth when dietary intake is inadequate.

Zinc is an essential trace mineral, that helps support skin health, elasticity and firmness. It also plays a key role in supporting hair growth when dietary intake is inadequate.

Vitamin B12 is a key B-vitamin which is needed to form red blood cells. It is a key nutrient for metabolism and helps support energy levels.

An essential antioxidant that assists in supporting connective tissue health and formation.

Vitamin D helps to maintain bone health and supports bone strength.

Collagen is the most abundant protein in the body, however, our natural production declines as we age. Marine Collagen is sourced from fish skin and contains the same protein building blocks that our skin is made from.

Vitamin C is an essentialwater-soluble antioxidant vitamin found in citrus and other fruits and vegetables. Dissolving in water, Vitamin C is delivered to the body’s tissues. However, it is not stored in the body, so we need it daily.

Vitamin E is an antioxidant It is a powerhouse beauty ingredient with multiple benefits.

Biotin, also known as B7, plays a vital role in assisting enzymes to break down fats, carbohydrates, and proteins in food.

Collagen is the most abundant protein in the human body, but our natural production of it drops as we age.

Milk thistle is traditionally used in Western herbal medicine to support liver health, but it also has a reputation in Traditional western medicine for helping to relieve symptoms of indigestion. This cute as a button bloom packs a punch.

Fennel is taditionally used in Western herbal medicine to reduce abdominal bloating. It's not just for expense salads in fancy restaurants after all.

If you’re not a fan of downing a
turmeric latte everyday, SUP's Gut Love Debloat capsules have got you covered!

Wondering how our gummies can be so yummy and packed with goodness? We use gelatine to give them their chewiness and let our flavours shine.

Probiotic supplements contain live strains of specific bacteria that are known to be beneficial to our wellbeing.