As the years go by, our body's natural production of Collagen starts to decline & that’s why we start to see those dreaded signs of ageing (namely wrinkles and saggy skin). Collagen supplements help maintain skin elasticity and firmness.

Looking to support strong, thick hair? Look no further than silicon.

Vitamin C has an important role in supporting collagen synthesis.
Vitamin C supports skin integrity. Vitamin C is a known antioxidant, great for supporting general health and wellbeing.

Antioxidant that assists in reducing free radicals forming in the body
which can damage body cells.

Biotin, aka Vitamin B7 (or Vitamin H) is a water-soluble vitamin found in our bodies. Biotin is needed for healthy hair, skin and nails. When our diet is lacking, a supplement can top up your levels to reduce brittle nails and maintain hair health.

B vitamins play a significant role in supporting healthy hair growth when dietary intake is inadequate.

Zinc is an essential trace mineral, that helps support skin health, elasticity and firmness. It also plays a key role in supporting hair growth when dietary intake is inadequate.

Vitamin B12 is a key B-vitamin which is needed to form red blood cells. It is a key nutrient for metabolism and helps support energy levels.

An essential antioxidant that assists in supporting connective tissue health and formation.

Vitamin D helps to maintain bone health and supports bone strength.

Collagen is the most abundant protein in the body, however, our natural production declines as we age. Marine Collagen is sourced from fish skin and contains the same protein building blocks that our skin is made from.

Vitamin C is an essentialwater-soluble antioxidant vitamin found in citrus and other fruits and vegetables. Dissolving in water, Vitamin C is delivered to the body’s tissues. However, it is not stored in the body, so we need it daily.

Vitamin E is an antioxidant It is a powerhouse beauty ingredient with multiple benefits.

Biotin, also known as B7, plays a vital role in assisting enzymes to break down fats, carbohydrates, and proteins in food.

Collagen is the most abundant protein in the human body, but our natural production of it drops as we age.

Milk thistle is traditionally used in Western herbal medicine to support liver health, but it is also used in Traditional western medicine for helping to relieve symptoms of indigestion. This cute as a button bloom packs a punch.

Fennel is taditionally used in Western herbal medicine to reduce abdominal bloating. It's not just for expense salads in fancy restaurants after all.

This stubborn ‘weed’ has been traditionally used in Western herbal medicine for a long time to reduce symptoms of indigestion and reduce bloating. Dandelion is traditionally used in Western herbal medicine to protect the liver.

Tumeric is a winning ingredient when it comes to digestive health. It is traditionally used in Western herbal medicine to provide digestive support.

Wondering how our gummies can be so yummy and packed with goodness? We use gelatine to give them their chewiness and let our flavours shine.

Probiotic are live bacteria and yeasts. They are known to be important as they love your gut! Probiotics can support your body's absorption of nutrients which ensures you get the most out of the foods you eat.

Inulin is known to stimulate growth of some bacteria in our guts! This powerful ingredient is present in the chicory root plant, it is a form of dietary fibre known for digestive goodness.

Probiotic supplements contain live strains of specific bacteria known to be beneficial to our wellbeing. We already have some in our gut, but by introducing more to the party they can be helpful for a flourishing gut and digestive balance.

Apple cider vinegar has made its way into your health regime. It's made from fermented apple juice, being like the OG kombucha.

Do you wanna know what makes our Fit Caffeine Energy gummies caffeinated? I'm sure you've guessed it…It’s caffeine! We’ve sourced natural encapsulated caffeine (a plant-derived ingredient) assists in prolonging how caffeine is released in your body during a specific time.

B2 is not only your friendly childhood banana dressed in pajamas! B2 is a water-soluble
vitamin that plays an important role in Caffeine Gummies that provide fuel for your active lifestyle!

Vitamin B is a water-soluble vitamin that humans can’t produce on our
own. It’s only found in food or supplements and can do wonders for providing you with that great afternoon pick-me-up, so let the chewing party begin with SUP’s delicious FIT Energy Caffeine Gummies.

Vitamin B12 is a key
B-vitamin. This product is
perfect for those that are vegan or vegetarian, giving that fabulous energy boost!

These delicious shots
have a little help from natural ginseng. Natural ginseng is from the root of the ginseng plant and can help you to get more out of your day!

These tasty Shots contain 16mg of caffeine per the 50ml serving size, making these shots great for fuelling your physical and intellectual triumphs!

B2 is not only your friendly childhood banana dressed in pajamas! B2 is a water-soluble vitamin that plays an important role in supporting energy production.

Vitamin 3 is a water-soluble vitamin that is essential for may bodily functions. It is found in fish, nuts, and various vegetables and numerous sports products, such as SUP’s FIT Energy Fuel. Ignite. Train. Shots.

Ahhhhh, don’t you just love the fabulous wonders of caffeine! Just one of the many benefits of caffeine is helping maintain focus and mental alertness.

Potassium iodide is a micronutrient found in various foods, such as dairy products, iodised salt and seafood. Our body’s already have naturally occurring iodine, but it is included in our FIT Fuel. Ignite. Train.

B2 is not only your friendly childhood banana dressed in pajamas! B2 is a water-soluble vitamin that plays an important role in supporting energy production!

Vitamin B6 is a water-soluble vitamin that humans can’t produce on our own. It’s only found in food or supplements, so get popping with SUP’s FIT Fuel. Ignite. Train. Tablets!